Raven Blair Davis, hosted interviews with Eldonna Lewis Fernandez, Kay Presto, and Sheryl Roush, last week for her Radio Show that aired on CNN 650 Radio News!

Eldonna Lewis Fernandez is the co-author of the Heart of a Military Woman book with Sheryl Roush, and Kay Presto, an outstanding photojournalist, is published in several of the Heart Book Series books plus the Chicken Soup for the Soul series.

Sheryl Roush, shares tips from behind-the-scenes from her 6-title Heart Book Series including Heart of a Mother, Heart of a Woman, Heart of the Holidays, Corazon de Mujer, setting up book signings, creating marketing pieces and more.

You will personally enjoy the interviews, and the depth of the dialogue, whether you are published in the series, or if you are published on your own, and want tips on marketing, publishing, advertising, public relations and much, much more! These are LOADED with ideas!

Download the Mp3 files, and listen to them at your convenience!

Feel free to contact any of us for more information, or to be interviewed by Raven in the future, as I left the email addresses intact.

Blessings to You!
Sheryl Roush
Inspirational Female Speaker
Sparkle Presentations, Inc.

******

From: Raven Blair Davis <raven@womenpower-radio.com>
Date: Sun, 22 Aug 2010
To: Sheryl Roush <Sheryl@SparklePresentations.com>,
Eldonna Lewis Fernandez <eldonna@pinkbikerchic.com>,
Kay Presto <prestoprod6@yahoo.com>

Thanks so much ladies for sharing from the heart….I appreciate you much!

Below are the links to your interviews…….have a beautiful day!

Interview with Sheryl Roush:
http://raven.audioacrobat.com/download/0bb3b913-b4fe-680e-a496-265cf4a248a7.mp3

Interview with Eldonna Lewis Fernandez and Kay Presto:
http://raven.audioacrobat.com/download/aa38e2e8-0f31-be08-06e7-baf718376deb.mp3

Raven Blair Davis
Executive Producer/Host

http://www.WomenPower-Radio.com/

Empowering women over 40 to go for their dreams and visions – "Life is just beginning!"

To hear empowering and inspiring interviews of Unstoppable Women of Power, click here:

http://video.google.com/videoplay?docid=-2521990784371426695&pr=goog-sl

Sparkle Presentations, Inc.
Sheryl Roush, Speaker, Trainer
P.O. Box 2373, La Mesa, CA 91943
Sheryl@SparklePresentations.com
858-569-6555

Click USA Today link and story here.

Caitlin Lawson, 17, races into the dining room to report that she has been accepted at her favorite state college. Alex Lawson, 49, a longtime auto sales executive, wraps his daughter in a bear hug. Beaming nearby is mom Antonia, 50, aka "Tuppy," whose colorful works of ceramic art fill the family’s immaculate suburban home.

But like many images in these ruthless times, this picture deceives.

The Lawson home is spotless because it’s for sale so they can reduce their debt. Alex has been unemployed for nearly a year; in January, he had a stress-induced stroke. Tuppy became the financial head of household overnight: She has abandoned her decade-in-the-making art career and taken a sales job at the local Apple store to keep her brood, which includes another daughter in college, solvent.

"It’s all so bizarre," says Tuppy, head tilted, looking like someone who has just been told the moon really is made out of cheese. "But I’m going to do what I have to do, and do it the best I can."

Throughout the USA, moms such as Tuppy are rushing to the helm of the family ship.

According to the Bureau of Labor Statistics:
67% of women with children under 18 work
and women make up 46% of the labor pool.

But this recession could soon make women a majority of America’s workforce: 82% of the 2.5 million jobs lost since November were held by men.

Behind that cold statistic is an often heated rearrangement of the family dynamic. With gender roles and responsibilities being radically redefined, wives now face the pressure inherent in being the sole breadwinner while also retaining their household responsibilities. Meanwhile, husbands must reconstruct their definition of contributing to the family enterprise, often swapping a paycheck for a broom.

Working mothers — and just a few fathers, as many declined to talk — reveal equal parts pride in leaping into the breach, and frustration that things have come to this. Some express relief at seeing a husband develop new at-home skills; others despair when a spouse simply shuts down.

What all of them exude is an ability to focus uncomplainingly on taking care of business.

"Times are a-changing, and you got to roll with the times," says Christina Fekas-Gorman, 34, of San Diego, a secretary in the county offices who recycles cans for cash to cover staples such as diapers for 2-year-old Zoe.

Husband Sean was laid off from a pool repair company a year ago and quickly sank into depression. The couple fought a lot, and he moved out.

"I felt like, ‘I cook, I clean, I shop, and now I’m the only one with a job?’ " she says. "That got physically and mentally draining real fast. He apologized and came back home."

A silver lining?

Some observers say the recession could benefit women’s march toward social equality.

"How interesting that four months of a terrible economy could in a way prove to have more impact than four decades of feminism," says Amy Keroes, founder of mommytrackd.com, a networking site for working mothers.

"The women on the site who are primary breadwinners say they’re proud to be that, but at the same time there’s also a longing to be home," she says. "The economy has simply taken choices away from people."

Past recessions and, notably, World War II also saw women charging into the workforce. But those leaps forward were often accompanied by steps back into the home, says Rebecca Traister, who writes on women and politics for Salon.com. This time, she says, things will be different.

"Feminism laid the groundwork for progress in income, in job positions," she says. "On top of that, now you have a radical shift in the view of fatherhood and its importance. So really what remains to be seen is whether that all translates into (a male) embrace of the drudgery that is domestic work. Either way, these times will require a huge re-imagining of roles."

In the best cases, which the Lawsons typify, these domestic flip-flops are faced with both humor and acceptance.

With Tuppy’s peaceful daily routine — tea and National Public Radio, waiting for inspiration to strike — replaced by a daily job, art is but a distant memory. "I can’t really think of anything I want to create," she says.

Alex has learned to conjure family dinners, searching for recipes when not pumping out upward of 40 résumés a month.

The idea to sell the house was his. Tuppy blanched at first, then agreed it made sense.

"We’d sell anything to help our girls stay on their academic tracks," says Alex, whose eldest is a junior at Stanford University. The family is awaiting word from both girls’ schools about financial aid, which will determine their scholastic fate for next year. Until then, selling the house helps the Lawsons become debt- and mortgage-free. And flexible.

"If I land a job, we can go as far as Timbuktu," Alex says.

In the meantime, Alex says he has a newfound appreciation for the simple pleasure of returning from work to a cooked meal. And Tuppy "finally understands why (Alex) would come home and insist on a glass of wine," she says. "After a day of customers asking questions, I totally get it now."

But for many families, the turmoil that sweeps through the house when a husband is laid off can have the effect of a tornado ripping through a campground.

Life was good for Bridget Culpepper, 37, and her husband, who had a successful career in the mortgage business in Portland, Ore. "Times were great," she says. "He’s a good person."

The freefall was painfully long. With the mortgage industry in decline last year, her husband retreated into online gaming. Culpepper began to work, taking any job she could to help provide for the couple’s two young girls, from freelance Web design to running Spanish-language play groups. "I was sure things would turn around," she says.

Instead, the couple lost their house and cars. Then she nearly lost her will: "I hit a wall, and contemplated suicide."

The couple separated. He lives with his parents and she lives in a rented apartment with the girls.

"This is happening to many people I know," she says. "The ones who do OK are in partnerships in which sometimes you know that the parts might shift. There’s excitement in redefining roles. But a lot of people are having a hard time with it."

Count Teresa Maute-Carr, 37, of Quakertown, Pa., in that group. After her husband lost his longtime construction-related position in February, her job — and health insurance — in the billing department of a local hospital became the family’s lifeline.

"We were always people who lived within our means, we didn’t do anything wrong, so why are we paying for it?" she says, her voice cracking. "I sweat bullets to stay within our budget. Our 6-year-old keeps asking why Daddy is still at home."

And that frustration shoots in her husband’s direction. "I want to yell, ‘Just fix it.’ But I know it’s not his fault."

After a long silence, Maute-Carr laughs. "I will say it’s easier now to ask my husband to unload the dishwasher or to vacuum," she says. "And I do think he might see me differently. He admires me."

‘This is what needs to be done’

There’s mutual admiration in the Lage home in Richmond, Va.

Both Cheryl, 44, and Scott, 41, have roots in the ad production world. When Scott’s 15-year career with Circuit City crashed to a close in January, he was left with part-time employment while Cheryl scrambled for work after seven years at home with twins.

"The way it worked out with us both freelancing is great," she says. "And he’s home a lot more. I loved being with the kids all the time. But this is what needs to be done now."

In the Bretana home in Irvine, Calif., Anne, 42, is impressed with the adjustments made by husband Louis, 43, who has quickly developed go-to dinners and figured out the school schedules of daughters Emilia, 5, and Lily, 3.

"I’m not going to say it wasn’t hard at first, to go from being the guy bringing home the money to being in charge of shopping, but I look at it as a chance to expand some skills," says Louis, whose architecture firm cut him back to half-time recently. That means he has home duty but also needs to make sure clients are happy.

Anne is in the same field; she works 80% and is now pushing to go full-time. "There’s a lot of pressure on me to make sure I’m not laid off," she says.

"I didn’t think I’d be dealing with this sort of situation in my 40s, when our careers and lives should have been well-defined. I thought life would be different. But there you go."

SERIES for WOMEN coming back into the workplace:
Hosted on Wednesday mornings in San Diego April, but available to bring to your city as a 2-day Boot camp! CLICK HERE.

TIPS for WOMEN coming back into the workplace:
Heart of a Woman in Business
by 8-time Business Owner, Sheryl Roush
Stories, Strategies and Skills for Business Success
Available at Amazon.com, or click here

Go to the above short link, and in the window will appear this link to the FREE download site on iTunes:
feed://rss.streamos.com/streamos/rss/genfeed.php?fee did=15469&groupname=itm

NOTE: Downloads remain available for only two weeks after broadcast.
www.FamilyNet.com/Mornings

 Amazon Book Reviews for
Heart of a Woman in Business

Heart of a Woman in Business:
Stories, Strategies and Skills for Business Success

In conversational tone, this book is loaded with all original and authentic stories, poems and quotations, offering encouragement and igniting the spark for today’s woman in the workplace. Experts, coaches, speakers, trainers, and retirees share their top tips, secrets and advice. Loaded with masterful writing from over 80 contributors, the book by Sheryl L. Roush is 288 pages, for $16.95

Heart of a Woman in Business is an inspirational collection celebrating working women and their unique contributions to the global workplace. This here’s how, sisters-sharing-with-sisters book shares their real stories, and offers here’s how and I did it, you can too! Selections offer practical information, career-bolstering lessons, organizational tips, insights, affirmations, poems, prayers and quotations. Whether you already own a business, planning to start one, or working in a job you love.

About the Author
Sheryl Roush is an internationally top-rated corporate trainer, inspirational speaker, and 8-time business entrepreneur since the age of 16. As a conference speaker she has presented on programs alongside Olivia Newton-John, Geena Davis, Jane Seymour, Joan Lunden, Marcus Buckingham, Mark Victor Hansen, Howard Putnam, Robert G. Allen and Suze Orman. She has authored 12 books, including the Heart Book Series.

Amazon.com Reader Reviews

More Than Expected, October 16, 2008
I expect books in the Heart Book series to be compelling, evocative, inspirational and useful. Heart of a Woman in Business is even more. Tightly edited (lots of contributors didn’t make the cut), each story has its own punch and vitality. It’s women speaking with, and to, women in both a very personal way and as kindred professionals. It’s worth reading and worth keeping close as a ready reference for those moments when…
- John Reddish, Get Results, CMC-Certified Management Consultant

Heartfelt and Inspiring!, December 3, 2008
Once again, Sheryl Roush has come through with another uplifting, inspiring and supportive book in her Heart Book Series. Heart of a Woman in Business is full of great tips and practical tools to use in not only growing your business but keeping you moving forward when faced with challenges. The straight-from-the-heart sharing from so many wonderful business women is a testament of their generosity and desire to help other women be as successful as possible. Women in the workplace do have special needs and this book addresses those needs and so much more!
- Linda Salazar, Author of Awaken the Genie Within

—Reporting by Audrey Goodson, Posted November 13, 2008

AARP Magazine
Nov/Dec 2008 issue

After eight years of honoring great employers, AARP has become pros at identifying creative workplace practices that benefit 50+ workers. Innovations such as flextime, phased retirement, and tuition reimbursement become mainstays at age-friendly companies place them higher. According to the judges, "These awardees are commitment to the total health and well-being of their workers and families is further evidence that the 50+ employee has become a valuable asset worth nurturing and protecting. Our hope is that more forward-thinking employers will follow their example."

Here are the top 2 of the 10:

1. Cornell University
Ithaca, New York
Higher Education
11,302 employees (43% 50+)
A comprehensive approach to caregiving is one reason Cornell advanced to the head of this year’s class. Besides having long-term care insurance for employees and their loved ones, the university now has a consultant to help workers find the right child-care and elder-care facilities for family members. Another benefit is a pre-tax savings account to help employees pay for dependent-care costs. One more reason Cornell makes the grade: its employees and retirees can take several classes a year at the prestigious university—for free.

Click here for more details on each of these Top 10:

1. Cornell University (NY)
2. Scripps Health (CA)
3. SC Johnson (WI)
4. Lee Memorial Health System (FL)
5. Securian (MN)
6. YMCA of Greater Rochester (NY)
7. First Horizon National Corporation (TN)
8. Stanley Consultants (IA)
9. Bon Secours Richmond Health System (VI)
10. Blue Cross Blue Shield Association (IL)
    

Find 40 additional companies honored by AARP for valuing older workers here.
See the full story here.

BlogTalkRadio Show Host
Helena Steiner-Hornsteyn Interviews
Womens’ Book Author Sheryl Roush

Dr. Helena Steiner-Hornsteyn hosted guest Sheryl Roush on her weekly one-hour BlogTalkRadio Show on October 21, offering tips for success in your career, workplace, your own business and for your personal life.

Sheryl Roush is an 8-time entrepreneur, successful business woman, best selling author, top rated international speaker, and an inspirational /motivational coach. Her books include: Heart of a Woman in Business, Heart of a Woman, Heart of a Mother, and Heart of the Holidays.

Valuable tips during the interview include four unconditional support systems to help us keep our balance, and sanity, maintaining our authenticity and worthiness as women. Helena commented after the show, "A must-hear program for women of all ages!"

After only the first day, "Lots and lots of listeners have already listened to the archives and have downloaded you, and you are already a best seller. … after only 24 hours.. (Wow, I am impressed. One MAN emailed me…and said you really hit it right for him (and I had advertised you for women!!) He even said he wanted to hear you again!! Well, well…"

Helena commented that in the first month, "The stats from your show was one of the highest this year…Thank you again for being on the show…"

To hear this engaging interview, CLICK HERE

Helena is ranked one of the world’s top four spiritual healing coaches. She is a top-rated inspirational motivational speaker and a leading authority in the field of spiritual personal transformation and healing of body and mind. She has a way to reach your inner self without complicated rules and steps how to do it. Even during a motivational lecture, you’ll learn and be inspired by her exciting inspirational power-meditation techniques for clarity and added life success. Thousands have reported life-changing results from participating in her inspiring Power- Seminars, Inspirational-Motivational lectures and one-on-one stimulating personal consultations. 

Read more information on Dr. Helena Steiner-Hornsteyn, go to www.SpeakingToYourHeart.com

For more information on Sheryl Roush, go to www.SherylRoush.com, or www.SparklePresentations.com.
Her books are available at Amazon.com, Borders, and Borders.com.
Stories, poems, recipes and quotations are posted at www.HeartBookSeries.com

“Heart of a Woman in Business”
Book Review
by Amy Lupold Bair
Click here for original article posting

Type-A Mom Gift Guide – Gifts for Moms
November 7, 2008

Books have always been a favorite holiday and birthday present both for me to give and receive, but some books tend to make better gifts than others. Heart of a Woman in Business by Sheryl L. Roush is one of those books. As a stay-at-home mom who just recently launched an online business, this book could not have entered my life at a better time. This small, square bedside tome makes for perfect evening reading.

Buy Heart of a Woman in Business here. 

Author Sheryl Roush shares with the reader not only her best practices and suggestions, but she has also assembled a marvelous collection of inspirational quotes and wonderfully written passages from highly successful men and women.  One such passage that I’ve found particularly inspirational is from Kimberly Anne’s “What is Your Occupassion?”  She writes,

I remember one of my girlfriends in elementary school who said that she wanted to be a flight attendant when she grew up…She still loves being a flight attendant.  It’s what I call her ‘occupassion.’  We’re not all like that, though.  I certainly wasn’t.  I didn’t realize my calling, so to speak, until I was forty-two years old.  I used to secretly think that there was something wrong with me because I’d start looking for something else whenever I was in a position for a few years.  The realist in me seemed to always pursue jobs within the same field, but that thing in me that wanted to feel fulfilled by the work I did still yearned for something – something it wasn’t getting.

This work is not only something that I have been able to relate to, but have found to be simultaneously inspirational.  I highly recommend checking out this book as well as the others in the Heart Book Series for the women who hold your heart this holiday season.

Heart of a Woman in Business is written by Sheryl L. Roush, an international speaker and author. Her website is www.SparklePresentations.com. You can purchase the book here : $16.95 for paperback.